What does it take to become a success in the world of online self-publishing? Is there a particular kind of novel that is more likely to do well in an electronic format? And if there is, how would one go about writing such a book?
These are the kinds of questions that you don’t find authors and publishers debating much yet, but perhaps they should. Glance around your nearest bookshop or Amazon.com, and you’ll find a million manuals that explain how to create a novel, using chapter headings such as ‘Learning Your Craft’ and ‘Ten Rules for Good Time Management’. But few of these manuals discuss the importance of the space into which a novel is delivered, and what it means for the authors who are publishing now.
Make no mistake about it: publishing online is a totally different proposition from doing it on plain old paper. Think of the strain on the eyes of reading in an ebook format, for example. Think of the harried reader who buys a Kindle to read on crowded commutes. Think of the modern world, in which a million types of entertainment compete for our attention. And think of who is succeeding in this new world, and why.
Many self-published books which began life in an electronic format have now succeeded beyond the authors’ wildest expectations. Take the eyebrow-raising Fifty Shades of Grey by EL James, for example; or new bestseller Wool by Hugh Howey, which is about to be turned into a big-budget Ridley Scott film; or Switched, the debut novel in the million-plus selling Trylle Trilogy by the 20-something Amanda Hocking.
What do these books have in common besides their humble origins? Actually, quite a lot. All the authors in question write within specific genres: S&M (EL James); dystopian fantasy (Howey) and trolls (Hocking). They are suspenseful and attention-grabbing, using blunt, effective (and sometimes very poorly rendered) prose to keep and hold readers. They are short, but allow for the possibility of sequels. They lack profound messages. “My goal was to keep people reading,” Hocking has said. “They have to ignore everything else and read the book.”
In his latest book, How Music Works, David Byrne talks about the importance of context in the area of music. The Talking Heads founder says that the type of music we make is vastly influenced by the space into which that music is delivered: so we get drums in a tribal space, which carry well over distance, and plaintive choir singing in a high-ceilinged church. At CBGB, for example, the small room lent itself well to the performance of punk rock – a sound which would have seemed ridiculous if performed in a church. The Ramones and Mozart both understood intrinsically what would work for their particular type of arena. They knew that environment plays a huge role in shaping the music.
For this new type of publishing space, it should be obvious that we need a new kind of book: one that grabs the attention fast, doesn’t bother with fancy language, relies on a clever idea and can be made into a series of books incredibly easily. Readers who choose to read in electronic formats will naturally want a different kind of prose. And the world of writers will have to learn to provide for that. So maybe it’s time for those self-help manual authors to take a leaf out of a new book – and begin to think about what it means to be a successful author in today’s world of e-publishing. After all, increasingly, it’s where the big bucks lie.